SMALL firms across the South could be hit hard by the fallout from the ITV Digital debacle - even if they do not trade with the Football clubs and their fans.

Businesses could lose significant trade if they are based near football clubs threatened by ITV Digital's failure to honour its three-year deal worth £315 million.

As many as 30 clubs could go out of business - hitting small firms which benefit from spin-off trade, warns the Association of Chartered Certified Accountants (ACCA).

Football club closures are of particular concern as they are key players in their local economies.

"Hundreds of jobs" depend on the presence of each club, the trade which local firms have with them and the visitors which the clubs attract to local areas.

ACCA small business unit head Robin Jarvis said: "Football club closures would not only harm those businesses which benefit directly from the clubs.

"They would also have a knock-on effect on other small businesses.

"For example, if a stadium were sold to a supermarket chain or to retail park developers, these would be in direct competition with existing small businesses in the area."

ACCA is urging the government to apply pressure on ITV Digital co-owners Granada and Carlton to honour the financial commitments of their three-year deal.

"There should also be a proactive approach from the Football League to help all their clubs implement best practice in financial management," said Mr Jarvis.

"In addition, where a club does close, local authorities and enterprise agencies in affected areas should ensure that redevelopment of the ground does not harm the competitiveness of existing local businesses."