GOOD customer service is the lifeblood of any business. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won't be profitable for long.

Good customer service is all about bringing customers back. And about sending them away happy - happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves, and in their turn become repeat customers.

If you're a good salesperson, you can sell anything to anyone once. But it will be your approach to customer service that determines whether or not you'll ever be able to sell that person anything else. The essence of good customer service is forming a relationship with customers - a relationship that that individual customer feels that he or she would like to pursue.

But how do you go about forming such a relationship? According to the More Consultancy Group, it's by remembering the one true secret of good customer service and acting accordingly - and that you will be judged by what you do, not what you say.

More Consultancy Group has built its business upon this ethos, and this is reflected in the fact that Mores' clients keep coming back. At the last count, 98 per cent of clients placed return orders with More, and that figure looks set to rise as More continues to offer value added services; the monthly e-newsletter offers business advice from business experts, while the newly-launched website offers clients and candidates extensive and pertinent information.

For further details, visit www. moreconsultancygroup.co.uk, or telephone 01202 589585. Alternatively, you can e-mail on info@moreconsultancygroup.co.uk