The world's first AI modelling agency, with models who appeared on the cover of Vogue, is based in Weymouth.
Cameron Wilson, 35, from Weymouth, created the world's first "AI supermodel" named Shudu, who has appeared in some of the top fashion magazines across the world.
He started the business after leaving London and returning to Weymouth to create CGI characters.
Mr Wilson is the founder and chief executive of AI and 3D modelling agency The Diigitals.
He said: "I lived in London and worked in fashion, I decided I was not happy and moved back to Weymouth to stay with my mum.
"I wanted to make 3D CGI characters for movies or games.
"I created a model called Shudu and she just went viral and she was shared all over the world.
"She is still famous now and has more than 250,000 followers on Instagram.
"She was the world's first virtual supermodel and she was included in nearly every big fashion magazine.
"She also appeared on the cover of Vogue in Czechia.
"It was the first time Vogue has done anything like this, it was incredible for us.
"Now we have moved into our AI models - The Diigitals."
The success of Shudu has led Mr Wilson to consider how the models may affect the industry and beauty standards.
He added: "In the industry, there is a lot of interest in AI influencers, AI models and it is something I talk about a lot.
"I love AI and I work with it every day, but I still think not enough people are paying attention to it and how it will affect our lives.
"I have spoken a lot about how AI models will affect beauty standards.
"When I created Shudu in 2018, I didn't think anyone would really see her.
"She was created in this image of Barbie with unrealistic body proportions.
"When she became more famous, I made sure the body proportions were more in line with a real person's body.
"With the Diigitals, we have worked hard to bring natural imperfections to some of the characters.
"We have a plus-size model, and we have one with Down's syndrome, working with children's charity Down's Syndrome International.
"It is to show that AI doesn't have to be perfection, it is about representation of real life.
Despite working with some of the biggest names in fashion, Mr Wilson is proud of his home town and enjoys working in a small office on St Alban Street.
He added: "I love that I am based in Weymouth, it is my hometown.
"This town is very much at the centre of the fashion world if you can believe it.
"I want to show the world that Weymouth is not just fish and chips."
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