A STREET in Dorset has been named as one of the UK's best hidden destinations. 

The houses on Gold Hill in Shaftesbury are said to be among the most beautiful places in the UK and among the nation's best hidden gems.

The steep cobbled street rose to fame in the 1970s as the location for the iconic Hovis bread TV advert.

The survey used Instagram hashtags to put the list together, with those with the fewest tags rated highest in the rankings.

In 12th place with 1,675 Instagram hashtags was 'the Houses on Gold Hill'.

The north Dorset location was praised for its breath-taking view.

Research compilers described Gold Hill as "A steep, picturesque cobbled street, it was first made famous for being the filming location for the popular 1970s Hovis bread TV advert where a boy pushes his bicycle up the hill to deliver a loaf of bread before cycling back down to the sound of Dvorak's New World Symphony.

"Visitors to Gold Hill can experience the breath-taking view and visit stunning locations such as St Peter's Church and Gold Hill Museum." 

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The UK's best hidden destination was St Martin's Window in London with only 11 location tags.

Situated on the east side of the Church of St. Martin in the Fields in London’s iconic Trafalgar Square, this window is a visually intriguing installation in that it is reminiscent of a cross.  

Second with only 16 Instagram hashtags John Snow’s Water Pump, synonymous with the capital’s cholera outbreak in 1854.

Also in Dorset and making the list in 65th place was the iconic archway landmark of Durdle Door, with 314,613 tags.