An independent Dorset-based beer company will see one of its craft beers go on the shelves at a major UK supermarket.

Outland, the craft beer range from brewer Badger Beers, based in Blandford, is set to be stocked in 400 Tesco stores from mid-February.

The deal, covering three beers from the range, marks a major increase for the Outland brand’s presence and the first ever off-trade listing for the West Coast IPA.

The three beers to be listed are: Hazy IPA- a 4.2% ABV pale ale, Ginger Pale Ale - a balanced yet punchy 5% beer with spicy ginger notes and West Coast IPA - a citrussy 5% pale ale with a powerful hop character.

The latter of the three was, to date, only ever available exclusively on draught in Hall & Woodhouse pubs.

All three drinks will be available in Tesco in 440ml cans.

The Tesco listing means that by the end of March, Outland will be stocked across four of the Big 5 grocers, in a total of 2,200 stores.

Giles Mountford, drinks marketing manager at Badger Beers, said: “Securing listings in Tesco for Outland is a huge step for the brand and reflects its broad appeal. We’re confident Outland’s award-winning pack design will give it standout on shelf and draw in a range of consumers including current PBA and lager drinkers as well as established craft beer fans.

“We’re delighted to be selling West Coast IPA in grocery for the first time. It has been extremely popular on draught in our pubs, selling 40% more than the IPA brand it replaced, and we’re expecting it to replicate this success in Tesco.

“The ability to trial new Outland varieties in our own pubs and transfer them to the off-trade, gives the brand an advantage in terms of innovating quickly in the dynamic craft beer market.”

Badger’s launch of Outland in April 2023 gave it a presence in the craft beer market, becoming more accessible than many craft beers, giving it strong appeal to new or light craft drinkers.

Badger will support Outland with a launch marketing drive in Tesco. Outland will be the main bar at the Teddy Rocks music festival, held near Badger’s home town of Blandford, Dorset. All profits from the bar are donated to the Teddy20 children’s cancer charity, with Badger giving £50,000 in 2023.