A DOG plunged 90ft off a cliff....and then swam to safety.

Swanage Coastguards and the town's lifeboat were mobilised on Saturday afternoon to Old Harry Rocks.

A spokesman for Swanage Coastguard Team said: "On arrival the owner reported the dog had fallen from the right side of Old Harry but swam round to the left side where she was sat at the base of the cliff.

"With the tide out the Coastguard team requested the launch of the Swanage Inshore Lifeboat as it would be safer than deploying a rope technician to the base of the cliff.

"The Coastguard monitored the situation from the top of the cliff ensuring the public didn’t lean too far over the cliff to see what was was happening.

"The Coastguard team lowered the dog's collar and lead down the cliff to the lifeboat crew as often this helps calm the dog before being approached.

"The lifeboat crew approached Penny and soon safely recovered her to the boat for a short trip to South Beach and a reunite with her owner.

"Penny was a little cold and shocked after her ordeal and was being taken to a local vets to be checked after her 90ft fall.

"Please keep your dogs on leads near cliff edges. In an emergency call 999 and ask for the Coastguard."