The appearance of the Christmas adverts always signals the start of the festive period, whether you’re ready for it or not.
So far we’ve been introduced to the John Lewis advert, the Marks and Spencer advert and many more.
Today Lidl has released its 2021 Christmas advert, with its glimpse of what Christmas could look like in the future.
The advert begins in the present day as families sit down for a traditional Christmas roast, showcasing Lidl’s festive food range that was recently revealed to be the cheapest for a roast beef dinner.
The scene then switches, showing the same group at the Christmas table but it is decades in the future. Viewers can see a turkey carving laser, and news that some family members have moved to the moon.
Despite the change in time, the futuristic family are still enjoying Lidl’s festive foods, even if the turkey is being carved by a laser!
What’s more, as well as sharing its interpretation of what Christmas day could look like in decades’ time, the quirky ad also depicts a future that includes talking dogs, levitating plates and cameras controlled by eyes.
No matter the decade, the advert features a host of Lidl’s Christmas products including Deluxe Pigs in Blankets, Lidl’s Outstanding-rated Crémant de Loire (£8.49), new for this year Vegan Garland, and a full festive spread with a free-range British turkey.
Watch the Lidl Christmas advert here
Viewers also get a preview to Lidl’s 2021 Christmas jumper, and how that design may adapt in the years to come.
Claire Farrant, Marketing Director at Lidl GB, said: “After a challenging couple of years, the nation wants to look forward not back, which is why we’ve set our light-hearted ad decades in the future.
"This is a food retailer first at Christmas and we feel Lidl is best placed to take our customers there! Given our commitment to always be Big on quality, Lidl on price this year we wanted our Christmas advert to show that we really do mean always, no matter what the future has in store for us!”
The advert will have its TV premiere during Coronation Street on Friday, November 5.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here