Gold Hill, Shaftesbury in Dorset among 'most Instagrammed' in UK

Gold Hill in Shaftesbury - famed for being the location of a Hovis bread advert in the 1970s - is now one of the country's most popular spots for Instagram users, as influencers flock to take selfies against the backdrop of historic cobbles and stunning views.

The quintessentially Dorset street was the seventh most-Instagrammed in England, and 11th in the whole of the UK in a recent list published by website www.Direct2Florist.co.uk

The listings were compiled based on newspaper survey data of the UK’s most beautiful streets and ranked based on the total number of Instagram location hashtags.

Carnaby Street, London, comes out on top in the UK, with 366,761 hashtags - while Stockbridge in Edinburgh is second with 231,679.

Clovelly’s High Street, north Devon, The Circus in Bath, The Shambles in York, and Steep Hill in Lincoln also appear in the top 10.

It comes as people across the nation are planning 'staycations' this summer - with many hoping to make the most of beautiful spots after spending a year in the same surroundings.

Reflecting on the findings, Simon Stirling of Direct2Florist said: “One of the best things about the UK are the quaint little side streets and beautiful roads which make up some of our oldest and best towns and cities. Some of these streets are world famous, and with travel most likely restricted to the UK this summer, there couldn’t be a better time to get out there and tick these beauty spots off your bucket list.

“With city breaks becoming a bigger focus this year, we wanted to pull together a handy guide of the most beautiful streets to visit post lockdown, and did so through Instagram - on the logic that the more hashtags for the street, the more photogenic and more beautiful it was. These are the perfect streets to visit this summer for a cake and a coffee or a pint.”

Here are the full lists of the most Insta-worthy spots around the UK